The everyday one
Getting dressed on an ordinary Tuesday
The ordinary weekday problem: a full wardrobe, five items in rotation, and ten minutes lost every morning.
Nobody needs an app to look good at a wedding once a year. The thing that actually costs you is Tuesday, and the Tuesday after that.
What the morning actually looks like
You open the wardrobe. You are looking at the sides of about forty hangers. The front-facing item is whatever you wore last. You reach past everything to the same jeans and the same jumper, not because you prefer them but because they are the only two things you can currently see and be certain are clean.
Ten minutes goes on this. Some of it is decision, most of it is search.
What happens
You own a green shirt you like. It has been behind the coat since March. You have not thought about it since March, so it does not exist.
What DROBE does
Every item is a photograph in a grid. Nothing is behind anything. The green shirt is as visible as the jeans.
What happens
You have two grey jumpers. One is fine with the blue trousers and one is not, and you cannot remember which until they are both on.
What DROBE does
Put both on the avatar and look. Ten seconds, no undressing.
What happens
It is 4°C and you dressed for the temperature you saw yesterday.
What DROBE does
Today’s weather is on the home screen before you open the wardrobe, not after you leave the building.
What changes
Not that you dress better. That you stop spending the ten minutes, and that the thirty-five items you own but never wear come back into rotation because you can finally see them.
Real in the demo. The closet grid, the category filters, the weather card, and the item detail view. Not yet: putting your own items on your own avatar
- the demo has two pre-generated try-on results and a placeholder body.